A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
Brochures are distributed in many different ways: as newspaper inserts, handed out personally, by mail or placed in brochure racks in high traffic locations especially in tourist precincts. They may be considered as grey literature.  A brochure is usually folded and only includes summary information that is promotional in character.
The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. Some companies have developed computer printing software to generate marketing brochures, which might be available for use at a public library. However, it is common for a company to have a marketing brochure prepared by a professional printing company (or department) which has experience in creating such documents. As compared to a flyer or a handbill, a printed brochure usually has higher-quality paper and more color, and is folded or stapled at the seam.
Because the goal of a marketing brochure is typically to assist in sales or distribution of products and services, the wording in the brochure is often very positive, with "glowing terms" to describe the features and benefits being offered. It is unlikely for a marketing brochure to list major complaints customers have stated about the products, in an effort to avoid any negative aspects about those products or services. The focus is typically on persuasion, to encourage people to want to obtain the items being described in the brochure.
8.5 x 11 in 100 lb Paper Gloss C2S Brochure
- Brand: 100 Pound
- Product Code:3THHDOLSN2
- Reward Points: 125
- Availability:In Stock